What was limiting the business, creating friction or preventing the next stage of growth?
Success Stories & Client Results
See What Happens When Strategy Becomes a Working Growth System
Explore the business challenges, decisions, systems and implementation progress behind Aleve projects. We present completed work, active transformation and intended outcomes clearly—without inflated claims or invented results.
Commercial ChallengeWe begin with the real business problem, operating model and customer journey.
Delivered EvidenceWe show what has genuinely been designed, built, connected or improved.
Transparent ResultsVerified outcomes, current progress and future objectives are never presented as the same thing.
Proof With Context
Client results should explain how the change happened
A strong success story is not a collection of attractive screenshots. It should demonstrate the original challenge, the strategic choices, the connected work delivered and the evidence available at the current stage.
Which strategic, digital, operational and customer-experience systems were designed to address it?
What has been delivered, what has changed and which measurable outcomes can be verified?
Flagship Transformation
FindMyTradesman.es: Building a digital business from the ground up
FindMyTradesman.es is Aleve's flagship internal venture: a trade business growth platform designed to connect homeowners with verified local professionals while giving trade partners structured tools to manage and grow their businesses.
From Business Concept to Connected Operating Platform
The project required far more than a directory website. Aleve needed to define the commercial model, homeowner journey, trade-partner proposition, platform rules, regional launch structure, CRM architecture, automation strategy, verification process and long-term growth roadmap.
Transparency note: FindMyTradesman.es has not yet launched commercially. This story therefore documents the substantial systems already delivered, the current implementation status and the business outcomes the platform is designed to achieve.
The Core Challenge
Designing trust and commercial value for both sides of a marketplace
Homeowners need a clear, trustworthy way to find suitable local professionals. Trade partners need better-quality opportunities, controlled competition and practical business systems—not another uncontrolled lead-selling directory.
- Create a credible homeowner experience across Spain.
- Limit competition to protect trade-partner value.
- Build matching, acceptance, replacement and escalation rules.
- Connect the marketplace to CRM, automation and operational controls.
- Prepare a repeatable cluster-based national growth model.
What Aleve Has Delivered
A connected business system—not a standalone website
The work spans business strategy, platform architecture, customer journeys, commercial rules, technology, content and launch operations.
Business Model & Positioning
Defined FindMyTradesman as a trade business growth platform rather than a basic directory.
- Four-level membership structure
- Founding Partner model
- Three-partner exclusivity principle
- Cluster-based expansion plan
Customer & Partner Journeys
Designed the end-to-end journeys for homeowners, trade partners and administrators.
- Mobile-first homeowner verification
- Job posting and allocation flow
- Trade acceptance and contact release
- Review and completion journeys
Laravel Platform & Admin Controls
Structured the operating rules needed to manage opportunities reliably.
- Preferred and Backup assignments
- Urgency-based response timers
- Replacement and escalation logic
- Admin rescue and review queues
CRM, Automation & AI
Planned the connected infrastructure that supports follow-up and scalable operations.
- GoHighLevel CRM architecture
- n8n workflow integration
- Lead and status automation
- CapturaVoice AI strategy
Website, Content & SEO Structure
Built the public-facing foundation for customer acquisition and future search visibility.
- Dynamic location-page framework
- Trade and service architecture
- Homeowner and partner messaging
- Pre-launch SEO and schema review plan
Launch Operations
Created the operating structure required to launch Cluster 1 in a controlled way.
- Trade verification requirements
- PSL research and recruitment process
- Decision register and launch boards
- VAT, billing and payment review controls
Evidence of Progress
What is already built and what remains before launch
Separating delivered work from remaining launch activity provides a clear and credible picture of the project's position.
Delivered or Substantially Developed
The core business and platform foundation is now in place.
- Homeowner job-posting journey
- Trade registration and verification structure
- Preferred and Backup allocation controls
- Opportunity acceptance and payment logic
- Core website and dynamic page structure
- Commercial packages and launch positioning
Current Pre-Launch Priorities
Final work is focused on launch assurance and operational readiness.
- End-to-end QA and performance optimisation
- CRM and n8n automation completion
- SEO, schema and indexing preparation
- Stripe and VAT treatment validation
- Trade-partner recruitment and verification
- Communications, reporting and launch controls
A distinct proposition built around trust and trade-business growth.
Structured matching and escalation instead of uncontrolled lead distribution.
Website, platform, CRM and automation designed around one operating model.
A cluster framework designed for expansion beyond the initial launch area.
Designed Business Outcomes
What the platform is intended to achieve after launch
These are commercial objectives and measurement areas. They are not presented as completed results while the platform remains pre-launch.
Provide a clearer and more accountable route to suitable verified local tradespeople.
Reduce uncontrolled competition and give trade partners a healthier opportunity model.
Use timers, reminders, replacement rules and alerts to reduce stalled enquiries.
Expand through repeatable regional clusters supported by shared operating systems.
How results will be measured: following launch, Aleve will track lead delivery, acceptance speed, homeowner engagement, partner conversion, job progression, customer reviews, subscription retention and regional growth. Verified metrics can then replace intended outcomes with documented client and platform results.
Future Client Results
A growing evidence library across business sectors
As client projects complete and measurable outcomes become available, this page will expand with verified success stories rather than generic portfolio entries.
Smart Website Conversion Improvement
Documenting how clearer positioning, stronger customer journeys and connected lead capture improve business enquiries.
Explore Smart Websites →CRM & Follow-Up Transformation
Showing how structured pipelines and automated follow-up improve visibility, consistency and response times.
Explore CRM & Automation →AI-Enabled Enquiry Management
Demonstrating how practical AI supports customer communication, qualification and lead capture without removing the human relationship.
Explore AI Solutions →Continue Exploring
Understand the strategy behind the results
Explore Aleve's case studies, insights, guides and practical business resources.
Case Studies
Review the detailed business challenge, system design and implementation journey.
View Case Studies →Business Insights
Read practical thinking on strategy, websites, CRM, automation and AI.
Read Insights →Guides & Downloads
Use assessments, checklists and planning tools to review your own business.
Browse Guides →Business Knowledge & FAQs
Find clear answers about Aleve, our solutions and the implementation process.
Browse FAQs →Build Your Own Success Story
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