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AI Opportunities Checklist

Explore practical, commercially relevant ways AI could support customer communication, lead handling, administration, knowledge management and better business decisions.

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How this assessment works

AI should solve a real business problem, not become another disconnected tool.

The strongest AI opportunities usually involve clear customer needs, repetitive information work, high-volume communication or decisions that benefit from faster access to reliable information.

Customer communication AI can help answer routine enquiries, triage requests and improve response availability.

Lead capture and qualification AI can collect structured information, identify intent and route opportunities appropriately.

Administrative support AI can assist with drafting, summarising, extracting information and preparing standard outputs.

Knowledge access AI can help teams find approved internal information, policies and process guidance more quickly.

Marketing productivity AI can support research, planning, content drafting and campaign analysis with human oversight.

Reporting and decisions AI can help summarise data, surface patterns and prepare information for management review.

Interactive checklist

Assess your practical AI opportunities

Rate each statement from 1 to 5. Higher scores indicate a stronger potential AI opportunity, not permission to automate without controls, privacy checks or human oversight.

Checklist progress

0 of 28 questions completed

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This checklist identifies potential AI use cases. Any implementation should include data protection, security, accuracy, accountability, legal and human-oversight checks appropriate to the use case.

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