Understand the Business
We examine the commercial model, customer journey, operating constraints, growth barriers and desired outcomes.
Aleve Case Studies
See How Strategy Becomes a Connected Business System
Explore the thinking, design and implementation behind Aleve projects. Our case studies show how business strategy, customer journeys, websites, CRM, automation and AI can work together to support measurable growth.
Business FirstEvery solution begins with the commercial objective—not the technology.
Connected DeliveryStrategy, customer experience, systems and operations are designed to work together.
Transparent EvidenceWe distinguish completed results, active implementation and intended outcomes clearly.
Our Approach
More Than a Portfolio of Finished Designs
Our case studies explain the business challenge, the strategic decisions, the connected solution and the implementation journey. They are designed to show how Aleve approaches complex growth projects—not simply how the final interface looks.
Design the System
We connect the website, CRM, automation, AI, workflows and reporting around one clear business strategy.
Implement in Phases
We prioritise the components required for launch, validate decisions and develop the wider growth infrastructure over time.
Featured Case Study
FindMyTradesman.es — Building a National Trade Business Growth Platform
Aleve's flagship internal venture brings together marketplace technology, trade-partner growth services and connected business systems for the Spanish market.
The Business Challenge
Homeowners often struggle to identify reliable local tradespeople, while many skilled trade businesses depend on inconsistent referrals, fragmented lead sources and manual administration. Existing directory models can prioritise lead volume over trust, customer experience and sustainable business growth.
The Strategic Opportunity
FindMyTradesman.es is being designed as more than a directory. The model combines verified local matching with limited competition, structured lead allocation and optional business-growth systems that help trade partners manage customers, quotations, follow-up and future opportunities.
Verified local partnersUp to three invited tradespeopleStructured lead allocationBusiness-growth packages
The Aleve Solution
Aleve is connecting the public website, Laravel marketplace, trade registration, homeowner journey, CRM sub-accounts, workflow automation, AI-assisted communication and commercial subscription model into one coordinated operating system.
Connected Solution
The platform is being built as one integrated ecosystem
Each component has a defined role in the homeowner experience, trade-partner journey and Aleve's internal operating model.
Homeowner Experience
A mobile-first journey designed to help customers describe a job, verify contact details and connect with suitable local professionals.
- Trade and location matching
- Mobile verification journey
- Clear job-description process
- Up to three verified trade partners invited
Trade Partner Platform
A structured registration and opportunity-management environment for verified trade businesses.
- Business and document verification
- Service-area and trade selection
- Opportunity acceptance workflow
- Availability and capacity controls
CRM & Automation
Connected customer-management and workflow tools intended to improve consistency, visibility and follow-up.
- Lead and customer records
- Quote and pipeline tracking
- Automated notifications and reminders
- GoHighLevel and n8n integration
Commercial Growth Model
A tiered partner proposition designed around visibility, organisation, automation and scalable business support.
- Verified Trade Partner package
- Business Growth package
- Smart Growth package
- Elite connected growth solution
Implementation Journey
A phased path from concept to launch-ready operation
The project is being developed through controlled phases so commercial decisions, technical architecture and customer promises remain aligned.
Commercial Model
Define positioning, packages, pricing, partner limits, founding offers and the marketplace value proposition.
Customer Journeys
Design homeowner posting, mobile verification, trade registration, acceptance, comparison and review workflows.
Platform Foundation
Build the Laravel website, administration controls, preferred and backup allocation, job review and profile systems.
Connected Operations
Integrate CRM, automation, notifications, payment handling and internal management processes.
Cluster 1 Launch
Recruit and verify trade partners, complete SEO and schema, test the full platform and launch Costa Blanca South.
Phased Expansion
Use validated operations and customer feedback to expand geographically and strengthen the partner ecosystem.
Intended Business Outcomes
What the connected model is designed to achieve
Because FindMyTradesman.es is still in active development, these are intended outcomes and operating objectives—not claimed completed results.
A clearer, verified route to finding suitable local professionals.
Structured matching and replacement rules rather than uncontrolled lead selling.
Tools for managing customers, opportunities, quotations and communication.
A repeatable cluster model supported by connected technology and internal controls.
Current project status: The website and core platform structure are substantially developed, with pre-launch work continuing across testing, automation, SEO, schema, partner recruitment, payments, communications and operational QA.
More Case Studies
A growing library of business transformation stories
As additional Aleve projects reach suitable milestones, this page will expand with documented challenges, implementation journeys and verified outcomes.
Smart Website Transformation
How a business website can evolve from a static brochure into a connected lead-generation and customer-journey system.
Explore Smart Websites →CRM & Workflow Implementation
How centralised customer management and automation can improve visibility, follow-up and operational control.
Explore CRM & Automation →AI-Enabled Customer Experience
How practical AI tools can support enquiry handling, communication, qualification and customer service.
Explore AI Solutions →Continue Exploring
Use the wider Aleve Business Knowledge Centre
Explore practical insights, guides and answers designed to help you make clearer business decisions.
Resources Hub
Return to the central business knowledge and resource library.
Visit Resources Hub →Business Insights
Read practical thinking on AI, automation, CRM, websites and growth.
Read Insights →Guides & Downloads
Access checklists, assessments and practical planning resources.
Browse Guides →Frequently Asked Questions
Find clear answers about Aleve, our solutions and implementation approach.
Browse FAQs →Your Business Could Be Next
Let us explore what a connected growth system could achieve for your business
Book a complimentary strategy session to discuss your current challenges, growth priorities and the systems required to move forward.