We Diagnose Before We Prescribe
We review the business situation, customer journey and existing systems before recommending a website, CRM, automation, AI or marketing solution.
Our Process
A Clear Process for Building Connected Business Growth
Working with Aleve begins with understanding your business—not selling you technology. Our structured process turns commercial priorities into a practical strategy, a connected solution and a clear path from implementation to continuous improvement.
Your Growth JourneyStrategy before technology
1DiscoveryUnderstand
2Business ReviewAnalyse
3Growth StrategyPrioritise
4Solution DesignConnect
5ImplementationBuild
6Launch & TrainingActivate
7Continuous GrowthOptimise
How We Work
Structured enough to provide confidence. Flexible enough to fit your business.
Every engagement is different, but the principles remain consistent: understand the real challenge, agree the priorities, build only what creates value, and measure what happens after implementation.
We Build Around Business Outcomes
The scope is connected to clear commercial or operational goals such as stronger lead management, faster response, improved organisation or better visibility.
We Improve After Launch
Launch is a controlled transition, not the end of the relationship. Performance, adoption and customer behaviour create the evidence for future improvements.
The Seven-Stage Process
From first conversation to continuous business improvement
Each stage creates a specific output, reduces uncertainty and prepares the next decision. The exact scope and timing depend on project complexity, existing systems, approvals and available resources.
1
Understand the Business
Discovery Strategy Session
We begin with a focused conversation about where the business is today, what needs to improve and what successful change should achieve.
We Explore
- Business model and target customers
- Current challenges and priorities
- Customer journey and lead sources
- Existing technology and processes
Your Involvement
Share the context, business objectives, operational frustrations and any known constraints or deadlines.
Primary Output
A clear discovery summary and an agreed definition of the problem or opportunity to examine next.
2
Identify Gaps and Opportunities
Business Review
We assess the relevant parts of your current business system to understand what is working, what is disconnected and where value is being lost.
We Review
- Website and conversion journey
- Lead capture and follow-up
- CRM and customer records
- Automation, AI and reporting opportunities
Your Involvement
Provide appropriate access, examples of current workflows, team feedback and available performance information.
Primary Output
A prioritised view of risks, inefficiencies, opportunities and dependencies requiring strategic attention.
3
Decide What Matters First
Business Growth Strategy
We translate the findings into a realistic roadmap that connects business objectives, customer needs, budget, resources and implementation priorities.
We Define
- Strategic priorities and success criteria
- Recommended project phases
- Indicative scope, budget and sequence
- Dependencies, risks and decisions
Your Involvement
Review the recommendations, challenge assumptions and approve the direction, priorities and commercial scope.
Primary Output
An agreed Business Growth Roadmap or project proposal setting out what will be delivered and why.
4
Design the Connected System
Solution Design
Only after the strategy is agreed do we design the combination of journeys, systems and services required to support it.
We Design
- Customer and user journeys
- Website and conversion architecture
- CRM pipelines and data structure
- Automation, AI, reporting and integrations
Your Involvement
Confirm requirements, supply content or operational rules, and approve designs, workflows and key decisions.
Primary Output
An approved solution specification, implementation plan and acceptance criteria for the build.
5
Build, Configure and Connect
Implementation
Our specialists develop, configure and connect the approved components while maintaining clear communication, quality control and change management.
We Deliver
- Website or platform development
- CRM and pipeline configuration
- Automations and integrations
- AI, marketing and analytics setup
Your Involvement
Provide timely feedback, approve agreed milestones, supply required assets and nominate internal users where applicable.
Primary Output
A working solution prepared for structured testing, training and operational acceptance.
6
Prepare for Real Use
Testing, Launch and Training
Before full launch, we test the critical journeys, correct genuine issues, prepare users and confirm that the system is ready to support live business activity.
We Complete
- Functional and responsive testing
- Workflow and integration checks
- Launch preparation and monitoring
- User guidance and agreed training
Your Involvement
Complete user acceptance testing, nominate final approvers and ensure relevant team members attend training.
Primary Output
A launched system with recorded approvals, agreed support arrangements and clear operating responsibilities.
7
Learn, Refine and Scale
Continuous Growth
Real customer behaviour and operational use reveal the next opportunities. We use evidence to refine performance, remove friction and support future growth.
We May Review
- Lead and conversion performance
- User adoption and workflow efficiency
- Automation and customer experience
- New growth or scaling opportunities
Your Involvement
Share commercial feedback, operational observations and changing priorities so improvements remain relevant.
Primary Output
Prioritised optimisation actions, performance reporting or a new roadmap phase where further work is justified.
Indicative Journey
A phased delivery path with clear decision points
Some projects move quickly; others require deeper discovery, technical integration or phased implementation. This example illustrates the sequence—not a guaranteed duration.
Important: final timings are agreed only after the relevant scope, dependencies, content, access requirements and approval process are understood.
1
DiscoveryGoals, context and initial priorities
2
Review & StrategyFindings, recommendations and roadmap
3
DesignJourneys, systems and approved specification
4
ImplementationBuild, configuration and integration
5
Launch & GrowthTesting, training, support and optimisation
Specialists at Each Stage
The right expertise joins the project when it creates value
Clients are not passed through a generic production line. Aleve coordinates the relevant specialists around the approved business challenge and project scope.
Strategy & Operations
Business discovery, priorities, commercial logic, project governance and operational requirements.
UX, Content & Websites
Positioning, user journeys, page structure, conversion logic, design and website implementation.
CRM & Automation
Lead pipelines, customer data, workflows, follow-up, integrations and operational automation.
AI, Data & Growth
AI opportunities, analytics, customer communication, marketing systems and performance improvement.
Flexible Engagement
Start with the right scope—not the largest possible project
Where appropriate, Aleve can phase work so the business addresses the highest-priority problem first, protects cash flow and reduces implementation risk.
Focused Project
Suitable when a defined priority already exists and the required outcome can be delivered as a controlled project.
- Smart website or conversion improvement
- CRM implementation or pipeline redesign
- Specific automation or AI workflow
- Marketing system or customer journey project
Phased Growth Partnership
Suitable when several systems are connected and the business needs a structured roadmap delivered over multiple stages.
- Priorities agreed before each phase
- Budget and resource requirements controlled
- Results and learning inform later work
- Ongoing optimisation available where agreed
“
We do not begin with websites, CRM systems or AI. We begin by understanding your business.
Technology is valuable only when it supports a clear business strategy, improves the customer journey, strengthens operations or creates a measurable commercial advantage.
That is why our process separates discovery, strategy and solution design from implementation. It gives both Aleve and the client a clearer basis for deciding what should be built—and what should not.
Explore the Aleve Business Growth Framework →Frequently Asked Questions
What businesses usually want to know before starting
How long does an Aleve project take?
There is no responsible fixed answer before the scope is understood. A focused project may be shorter, while a connected website, CRM, automation and AI programme may need several phases. Aleve confirms an indicative schedule after discovery and scope agreement.
Do we have to replace our existing systems?
No. We first review what already exists. Where a current system is suitable, it may be retained, improved or integrated. Replacement should be recommended only when there is a clear business or technical reason.
Can the project be divided into phases?
Yes. Phased delivery is often the most practical approach when priorities, budget, operational capacity or dependencies make a single large implementation unsuitable.
What do you need from our team?
Typically we need access to relevant information and systems, timely decisions, accurate business rules, content or assets where required, and nominated people for approvals and user testing.
Will Aleve train our team?
Training and handover requirements are agreed within the project scope. Where included, training focuses on the workflows and responsibilities your users need to operate the delivered solution effectively.
What happens after launch?
Support, monitoring and optimisation depend on the agreed package or project. Aleve can provide ongoing review and improvement where required, but the precise arrangement is confirmed before launch.
Can Aleve work with our existing suppliers?
Yes, where roles, access, responsibilities and communication are clear. We can coordinate with internal staff or external providers when cooperation is necessary to deliver the approved solution.
How is pricing decided?
Pricing is based on the approved scope, complexity, required specialists, integrations, project risks and ongoing service requirements. The purpose of discovery is to avoid vague pricing for work that has not yet been properly defined.
Ready to Start Your Business Growth Journey?
Begin with a focused strategy conversation about your priorities, challenges and most practical next step.