{"id":3809,"date":"2026-07-24T19:22:23","date_gmt":"2026-07-24T19:22:23","guid":{"rendered":"https:\/\/aleve-es.com\/?page_id=3809"},"modified":"2026-08-02T21:18:34","modified_gmt":"2026-08-02T19:18:34","slug":"smart-website-performance-checklist","status":"publish","type":"page","link":"https:\/\/aleve-es.com\/en\/smart-website-performance-checklist\/","title":{"rendered":"Smart Website Performance Checklist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3809\" class=\"elementor elementor-3809\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b50af3d e-flex e-con-boxed e-con e-parent\" data-id=\"b50af3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a57ac5 elementor-widget elementor-widget-html\" data-id=\"1a57ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\r\nALEVE SMART WEBSITE PERFORMANCE CHECKLIST \u2014 WORDPRESS-SAFE PRODUCTION PAGE\r\nVersion: 1.0\r\nUpdated: 24 July 2026\r\n\r\nWORDPRESS\r\nPage title: Smart Website Performance Checklist Report\r\nSlug: website-performance-checklist\r\n\r\nRANK MATH\r\nSEO Title: Free Website Performance Checklist | Aleve Business Solutions\r\nMeta Description: Complete Aleve's free 50-point Website Performance Checklist and receive an instant personalised report covering mobile usability, speed, SEO, trust, conversion, analytics, security, accessibility, automation and AI readiness.\r\nCanonical URL: https:\/\/aleve-es.com\/website-performance-checklist\/\r\nFocus Keyword: Website Performance Checklist\r\nSchema Type: WebApplication\r\n\r\nIMPORTANT\r\n1. Paste this complete fragment into one WordPress Custom HTML block.\r\n2. Do not add html, head or body tags.\r\n3. The assessment stores progress only in the visitor's browser using localStorage. It does not transmit personal data.\r\n4. The Print \/ Save PDF function uses the browser print dialogue.\r\n5. 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.aleve-disclaimer{page-break-inside:avoid}}\r\n<\/style>\r\n<div id=\"aleve-website-checklist\">\r\n<a class=\"aleve-skip-link\" href=\"#aleve-checklist-main\">Skip to main content<\/a>\r\n<header class=\"aleve-header\">\r\n<div class=\"aleve-wrap aleve-header-inner\">\r\n<a class=\"aleve-logo\" href=\"\/\" aria-label=\"Aleve Business Solutions home\"><img decoding=\"async\" src=\"https:\/\/aleve-es.com\/wp-content\/uploads\/2026\/06\/Color-logo-with-background-scaled.png\" alt=\"Aleve Business Solutions\"><\/a>\r\n<nav class=\"aleve-desktop-nav\" aria-label=\"Primary navigation\">\r\n<a class=\"aleve-nav-link\" href=\"\/\">Home<\/a>\r\n<div class=\"aleve-nav-item\"><button class=\"aleve-nav-trigger\" type=\"button\" aria-haspopup=\"true\">Solutions <span class=\"aleve-chevron\" aria-hidden=\"true\"><\/span><\/button><div class=\"aleve-dropdown\"><a href=\"\/business-solutions\/\">Business Solutions<\/a><a href=\"\/smart-websites\/\">Smart Websites<\/a><a 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class=\"aleve-mobile-actions\"><span class=\"aleve-language-button\">Translate | EN\u2304<\/span><a class=\"aleve-btn aleve-btn-green\" href=\"\/contact\/\">Book a Strategy Call<\/a><\/div><\/div><\/div>\r\n<\/header>\r\n<main id=\"aleve-checklist-main\">\r\n<section class=\"aleve-hero\">\r\n<div class=\"aleve-wrap aleve-hero-grid\">\r\n<div><p class=\"aleve-eyebrow\">Aleve Business Growth Toolkit<\/p><h1>Smart Website <span class=\"aleve-green\">Performance Checklist<\/span><\/h1><p class=\"aleve-hero-copy\">Evaluate your website across ten critical performance areas and receive an instant personalised report showing what is working, what is costing enquiries and what to improve first.<\/p><div class=\"aleve-hero-actions\"><a class=\"aleve-btn aleve-btn-green\" href=\"#start-assessment\">Start Your Free Checklist<\/a><a class=\"aleve-btn aleve-btn-outline\" href=\"#assessment-framework\">View the 10-Point Framework<\/a><\/div><div class=\"aleve-proof-row\"><span>50 practical checks<\/span><span>10 website performance areas<\/span><span>Instant website report<\/span><span>Print or save as PDF<\/span><\/div><\/div>\r\n<aside class=\"aleve-report-preview\" aria-label=\"Example assessment report preview\"><div class=\"aleve-preview-top\"><div><strong>Example Report<\/strong><h2>Website Growth Readiness<\/h2><\/div><div class=\"aleve-mini-score\"><span>72<\/span><\/div><\/div><div class=\"aleve-preview-bars\"><div class=\"aleve-preview-bar\"><span>Mobile UX<\/span><div class=\"aleve-preview-track\"><i style=\"width:82%\"><\/i><\/div><b>82<\/b><\/div><div class=\"aleve-preview-bar\"><span>Marketing<\/span><div class=\"aleve-preview-track\"><i style=\"width:64%\"><\/i><\/div><b>64<\/b><\/div><div class=\"aleve-preview-bar\"><span>Conversion<\/span><div class=\"aleve-preview-track\"><i style=\"width:58%\"><\/i><\/div><b>58<\/b><\/div><div class=\"aleve-preview-bar\"><span>Automation<\/span><div class=\"aleve-preview-track\"><i style=\"width:46%\"><\/i><\/div><b>46<\/b><\/div><div class=\"aleve-preview-bar\"><span>Trust<\/span><div class=\"aleve-preview-track\"><i style=\"width:75%\"><\/i><\/div><b>75<\/b><\/div><\/div><\/aside>\r\n<\/div><\/section>\r\n<section class=\"aleve-section aleve-soft aleve-framework-section\" id=\"assessment-framework\" aria-labelledby=\"framework-heading\"><div class=\"aleve-wrap\"><div class=\"aleve-intro\"><p class=\"aleve-eyebrow\">Complete Business Review<\/p><h2 id=\"framework-heading\">Ten areas that determine whether a business can grow effectively<\/h2><p>The assessment examines both commercial performance and the systems behind it. Honest answers produce the most useful roadmap.<\/p><\/div><div class=\"aleve-framework-grid\" id=\"frameworkCards\"><\/div><\/div><\/section>\r\n<section class=\"aleve-section\" id=\"start-assessment\" aria-labelledby=\"assessment-heading\"><div class=\"aleve-wrap\"><div class=\"aleve-intro\"><p class=\"aleve-eyebrow\">Free Interactive Assessment<\/p><h2 id=\"assessment-heading\">Discover where your business stands today<\/h2><p>Allow approximately 12\u201315 minutes. Your progress is saved automatically on this device and no information is transmitted to Aleve.<\/p><\/div>\r\n<div class=\"aleve-assessment-shell\" id=\"assessmentApp\">\r\n<div class=\"aleve-assessment-head\" id=\"assessmentHead\"><div class=\"aleve-progress-meta\"><span id=\"progressText\">Website snapshot<\/span><span id=\"progressPercent\">0% complete<\/span><\/div><div class=\"aleve-progress-track\" aria-hidden=\"true\"><div class=\"aleve-progress-fill\" id=\"progressFill\"><\/div><\/div><\/div>\r\n<section class=\"aleve-stage is-active\" id=\"snapshotStage\"><p class=\"aleve-stage-label\">Before You Begin<\/p><h2>Your website snapshot<\/h2><p class=\"aleve-stage-intro\">These optional details personalise the report and remain only in your browser.<\/p><div class=\"aleve-snapshot-grid\"><div class=\"aleve-field\"><label for=\"businessName\">Business name<\/label><input id=\"businessName\" type=\"text\" autocomplete=\"organization\" placeholder=\"Your business name\"><\/div><div class=\"aleve-field\"><label for=\"industry\">Website address<\/label><input id=\"industry\" type=\"url\" placeholder=\"https:\/\/yourwebsite.com\"><\/div><div class=\"aleve-field\"><label for=\"employees\">Website platform<\/label><select id=\"employees\"><option value=\"\">Select platform<\/option><option>WordPress<\/option><option>Shopify<\/option><option>Wix or Squarespace<\/option><option>Custom \/ Laravel<\/option><option>Other<\/option><option>Unsure<\/option><\/select><\/div><div class=\"aleve-field\"><label for=\"yearsTrading\">Website age<\/label><select id=\"yearsTrading\"><option value=\"\">Select website age<\/option><option>Pre-launch<\/option><option>Under 1 year<\/option><option>1\u20133 years<\/option><option>4\u20136 years<\/option><option>7+ years<\/option><option>Unsure<\/option><\/select><\/div><div class=\"aleve-field\"><label for=\"turnover\">Primary website goal<\/label><select id=\"turnover\"><option value=\"\">Select primary goal<\/option><option>Generate enquiries<\/option><option>Book appointments<\/option><option>Sell online<\/option><option>Build trust and authority<\/option><option>Support customers<\/option><option>Recruit partners or staff<\/option><\/select><\/div><div class=\"aleve-field\"><label for=\"market\">Main customer market<\/label><select id=\"market\"><option value=\"\">Select market<\/option><option>Local<\/option><option>Regional<\/option><option>National<\/option><option>European<\/option><option>International<\/option><option>Digital \/ location-independent<\/option><\/select><\/div><div class=\"aleve-field aleve-field-full\"><label for=\"growthGoal\">Most important website outcome<\/label><textarea id=\"growthGoal\" placeholder=\"Describe the enquiry, booking, sale or action that matters most\"><\/textarea><\/div><\/div><\/section>\r\n<section class=\"aleve-stage\" id=\"questionStage\" aria-live=\"polite\"><\/section>\r\n<div class=\"aleve-assessment-actions\" id=\"assessmentActions\"><button class=\"aleve-btn aleve-btn-outline\" id=\"prevBtn\" type=\"button\" disabled>Previous<\/button><button class=\"aleve-btn aleve-btn-green\" id=\"nextBtn\" type=\"button\">Begin Checklist<\/button><\/div><div class=\"aleve-save-note\" id=\"saveNote\">Progress is stored locally in this browser. You can close the page and return later.<\/div>\r\n<section class=\"aleve-results\" id=\"results\" aria-live=\"polite\"><div class=\"aleve-report-cover\"><p class=\"aleve-eyebrow\" style=\"color:#69dc9a\">Aleve Business Growth Toolkit<\/p><h2 id=\"reportTitle\">Smart Website Performance Checklist Report<\/h2><p>A practical review of website performance, conversion constraints and the improvements required to support measurable digital growth.<\/p><div class=\"aleve-report-meta\"><span id=\"reportDate\"><\/span><span id=\"reportIndustry\"><\/span><span id=\"reportTeam\"><\/span><\/div><\/div><div class=\"aleve-results-body\"><div class=\"aleve-score-layout\"><div class=\"aleve-score-panel\"><div class=\"aleve-score-ring\" id=\"scoreRing\"><div><strong id=\"overallScore\">0<\/strong><small>out of 100<\/small><\/div><\/div><span class=\"aleve-maturity\" id=\"maturityLabel\">Assessment Complete<\/span><\/div><div class=\"aleve-score-copy\"><p class=\"aleve-stage-label\">Executive Summary<\/p><h3 id=\"summaryTitle\"><\/h3><p id=\"summaryText\"><\/p><div class=\"aleve-summary-facts\"><div><strong id=\"strongCount\">0<\/strong><span>Established strengths<\/span><\/div><div><strong id=\"priorityCount\">0<\/strong><span>Priority areas<\/span><\/div><div><strong id=\"answeredCount\">50<\/strong><span>Checks completed<\/span><\/div><\/div><\/div><\/div>\r\n<section class=\"aleve-report-section\"><h3>Your growth profile<\/h3><p class=\"aleve-section-copy\">Each category score reflects the consistency, integration and maturity of the systems currently supporting that part of the business.<\/p><div class=\"aleve-category-results\" id=\"categoryResults\"><\/div><\/section>\r\n<section class=\"aleve-report-section\"><h3>Key findings<\/h3><p class=\"aleve-section-copy\">Your highest-scoring areas can support growth. Your lowest-scoring areas are likely to create avoidable friction, risk or lost opportunity.<\/p><div class=\"aleve-insight-grid\"><article class=\"aleve-insight-card\"><h4>Established strengths<\/h4><ul class=\"aleve-insight-list\" id=\"strengthsList\"><\/ul><\/article><article class=\"aleve-insight-card\"><h4>Priority constraints<\/h4><ul class=\"aleve-insight-list\" id=\"prioritiesList\"><\/ul><\/article><\/div><\/section>\r\n<section class=\"aleve-report-section\"><h3>Recommended growth roadmap<\/h3><p class=\"aleve-section-copy\">The roadmap prioritises foundational issues before introducing more technology or complexity.<\/p><div class=\"aleve-roadmap-grid\"><article class=\"aleve-roadmap-card\"><small>Immediate priorities<\/small><h4>Next 30 days<\/h4><ol id=\"roadmap30\"><\/ol><\/article><article class=\"aleve-roadmap-card\"><small>Structural improvements<\/small><h4>30\u201390 days<\/h4><ol id=\"roadmap90\"><\/ol><\/article><article class=\"aleve-roadmap-card\"><small>Strategic growth<\/small><h4>3\u201312 months<\/h4><ol id=\"roadmap12\"><\/ol><\/article><\/div><\/section>\r\n<section class=\"aleve-report-section\"><h3>Your 90-day action plan<\/h3><p class=\"aleve-section-copy\">Use this editable plan to convert your assessment into accountable action. Your entries remain in this browser and will appear in the printed PDF.<\/p><table class=\"aleve-action-table\"><thead><tr><th>Priority action<\/th><th>Success measure<\/th><th>Owner<\/th><th>Target date<\/th><\/tr><\/thead><tbody id=\"actionPlanBody\"><\/tbody><\/table><\/section>\r\n<div class=\"aleve-report-actions\"><button class=\"aleve-btn aleve-btn-green\" id=\"printBtn\" type=\"button\">Print \/ Save as PDF<\/button><button class=\"aleve-btn aleve-btn-outline\" id=\"restartBtn\" type=\"button\">Restart Assessment<\/button><a class=\"aleve-btn aleve-btn-dark\" href=\"\/contact\/\">Discuss Your Report With Aleve<\/a><\/div><div class=\"aleve-disclaimer\"><strong>Important:<\/strong> This assessment is a strategic self-evaluation tool, not financial, legal, accounting or regulated professional advice. Recommendations should be reviewed against your business circumstances, resources and obligations before implementation.<\/div><\/div><\/section>\r\n<\/div><\/div><\/section>\r\n<section class=\"aleve-cta\"><div class=\"aleve-wrap aleve-cta-inner\"><p class=\"aleve-eyebrow\">Turn Insight Into Action<\/p><h2>Your website score is only useful when it leads to better performance<\/h2><p>Aleve can help you interpret the report, validate the highest-impact improvements and turn your website into a connected growth system linked to CRM, automation, analytics and AI.<\/p><div class=\"aleve-cta-actions\"><a class=\"aleve-btn aleve-btn-green\" href=\"\/contact\/\">Book a Website Strategy Session<\/a><a class=\"aleve-btn aleve-btn-outline\" href=\"\/guides-downloads\/\">Explore More Growth Tools<\/a><\/div><\/div><\/section>\r\n<\/main>\r\n<footer class=\"aleve-footer\"><div class=\"aleve-wrap\"><div class=\"aleve-footer-grid\"><div class=\"aleve-footer-about\"><a class=\"aleve-footer-logo\" href=\"\/\" aria-label=\"Aleve Business Solutions home\"><img loading=\"lazy\" src=\"https:\/\/aleve-es.com\/wp-content\/uploads\/2026\/06\/Color-logo-with-background-scaled.png\" alt=\"Aleve Business Solutions\" width=\"135\" height=\"46\" loading=\"lazy\" decoding=\"async\"><\/a><p>Your trusted business growth partner.<\/p><p>We design connected systems that help SMEs organise, automate and grow.<\/p><div class=\"aleve-social-links\" aria-label=\"Aleve social media links\"><a href=\"https:\/\/www.facebook.com\/share\/1P2ETZXjCE\/?mibextid=wwXIfr\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Facebook\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M22 12.06C22 6.48 17.52 2 11.94 2S2 6.48 2 12.06c0 5.02 3.66 9.19 8.44 9.94v-7.03H7.9v-2.91h2.54V9.84c0-2.5 1.49-3.89 3.77-3.89 1.09 0 2.23.2 2.23.2v2.45h-1.25c-1.24 0-1.62.77-1.62 1.56v1.9h2.76l-.44 2.91h-2.32V22C18.34 21.25 22 17.08 22 12.06z\"\/><\/svg><\/a><a href=\"https:\/\/www.instagram.com\/aleveinternational\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Instagram\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M7 2h10a5 5 0 0 1 5 5v10a5 5 0 0 1-5 5H7a5 5 0 0 1-5-5V7a5 5 0 0 1 5-5zm0 2a3 3 0 0 0-3 3v10a3 3 0 0 0 3 3h10a3 3 0 0 0 3-3V7a3 3 0 0 0-3-3H7zm5 3.8A4.2 4.2 0 1 1 12 16.2 4.2 4.2 0 0 1 12 7.8zm0 2A2.2 2.2 0 1 0 12 14.2 2.2 2.2 0 0 0 12 9.8zM17.3 6.7a1 1 0 1 1-1 1 1 1 0 0 1 1-1z\"\/><\/svg><\/a><a href=\"https:\/\/www.linkedin.com\/company\/aleve-business-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"LinkedIn\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4.98 3.5A2.5 2.5 0 1 1 5 8.5a2.5 2.5 0 0 1-.02-5zM3 10h4v11H3V10zm7 0h3.84v1.5h.05A4.2 4.2 0 0 1 17.67 9.4C21.7 9.4 22 12.05 22 15.5V21h-4v-4.88c0-1.16-.02-2.65-1.62-2.65-1.62 0-1.87 1.27-1.87 2.57V21h-4V10z\"\/><\/svg><\/a><\/div><\/div><div><h2>Solutions<\/h2><div class=\"aleve-footer-links\"><a href=\"\/smart-websites\/\">Smart Websites<\/a><a href=\"\/crm-business-automation\/\">CRM &amp; Automation<\/a><a href=\"\/ai-business-solutions\/\">AI Business Solutions<\/a><a href=\"\/capturavoice-ai\/\">CapturaVoice AI<\/a><a href=\"\/marketing-services\/\">Marketing Services<\/a><\/div><\/div><div><h2>Company<\/h2><div class=\"aleve-footer-links\"><a href=\"\/meet-the-team\/\">About Us<\/a><a href=\"\/resources\/\">Resources<\/a><a href=\"\/success-stories\/\">Success Stories<\/a><a href=\"\/contact\/\">Contact<\/a><a href=\"\/contact\/\">Book a Strategy Call<\/a><\/div><\/div><div><h2>Legal &amp; GDPR<\/h2><div class=\"aleve-footer-links\"><a href=\"\/legal-notice\/\">Legal Notice<\/a><a href=\"\/privacy-policy\/\">Privacy Policy<\/a><a href=\"\/cookie-policy\/\">Cookie Policy<\/a><a href=\"\/cookie-settings\/\">Cookie Settings<\/a><a href=\"\/terms-and-conditions\/\">Terms &amp; Conditions<\/a><a href=\"\/gdpr-data-request\/\">GDPR Data Request<\/a><a href=\"\/gdpr-data-deletion\/\">GDPR Data Deletion<\/a><\/div><\/div><div><h2>Contact<\/h2><div class=\"aleve-footer-contact\"><p>Aleve Business Solutions O\u00dc<\/p><p>Company Registration No: 17437296<\/p><p>VAT No: EE102954931<\/p><p><a href=\"mailto:info@aleve-es.com\">info@aleve-es.com<\/a><\/p><p><a href=\"tel:+34697883689\">+34 697 883 689<\/a><\/p><p>Narva mnt 5<br>10117 Tallinn, Estonia<\/p><p>Marquesa Golf, 03170 Rojales,<br>Alicante, Spain<\/p><\/div><\/div><\/div><div class=\"aleve-footer-bottom\"><div class=\"aleve-footer-bottom-inner\"><p>Aleve Business Solutions O\u00dc | Reg. No: 17437296 | VAT: EE102954931<\/p><p>\u00a9 <span id=\"aleve-checklist-year\">2026<\/span> Aleve Business Solutions O\u00dc. All rights reserved.<\/p><\/div><\/div><\/div><\/footer>\r\n<\/div>\r\n<script>\r\n(function(){\"use strict\";\r\nvar root=document.getElementById(\"aleve-website-checklist\");if(!root)return;\r\nvar mobileToggle=root.querySelector(\".aleve-mobile-toggle\"),mobileNav=root.querySelector(\"#aleve-checklist-mobile-nav\");if(mobileToggle&&mobileNav){mobileToggle.addEventListener(\"click\",function(){var open=mobileToggle.getAttribute(\"aria-expanded\")===\"true\";mobileToggle.setAttribute(\"aria-expanded\",String(!open));mobileToggle.setAttribute(\"aria-label\",open?\"Open navigation menu\":\"Close navigation menu\");mobileNav.classList.toggle(\"is-open\",!open);});}\r\nroot.querySelectorAll(\".aleve-mobile-submenu-toggle\").forEach(function(button){button.addEventListener(\"click\",function(){var target=document.getElementById(button.getAttribute(\"aria-controls\"));if(!target)return;var 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programme.\",qs:[\"Priority pages display correctly without horizontal scrolling or overlapping elements.\",\"Menus, buttons and contact actions are easy to use with one hand on a phone.\",\"Text is readable without zooming and spacing supports comfortable scanning.\",\"Forms are short, mobile-friendly and use appropriate input types.\",\"The mobile journey makes the primary next step obvious on every key page.\"]},\r\n{key:\"speed\",name:\"Speed & Technical Performance\",icon:\"02\",desc:\"Loading speed, stability, hosting, code quality and technical reliability.\",strength:\"Your website provides a fast and technically dependable experience.\",constraint:\"Slow or unstable performance may be damaging search visibility, trust and conversion.\",d30:\"Measure Core Web Vitals and fix the largest image, script and caching issues.\",d90:\"Optimise hosting, assets, code delivery and third-party scripts across priority templates.\",d12:\"Introduce continuous performance monitoring and release controls.\",qs:[\"Key pages load quickly on both mobile and desktop connections.\",\"Images are correctly sized, compressed and served in modern formats.\",\"Pages remain visually stable while loading and interactions respond promptly.\",\"Hosting, caching and CDN configuration are suitable for expected traffic.\",\"Broken links, console errors and technical failures are monitored and resolved.\"]},\r\n{key:\"seo\",name:\"SEO Foundations\",icon:\"03\",desc:\"Search intent, content structure, metadata, indexing and local visibility.\",strength:\"Your website has strong foundations for sustainable organic discovery.\",constraint:\"Search engines may struggle to understand, index or rank your most commercially important pages.\",d30:\"Review indexing, titles, headings and search intent for the ten most important pages.\",d90:\"Build a keyword-to-page map, strengthen internal linking and resolve technical SEO issues.\",d12:\"Run a content and authority programme driven by search 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ongoing evidence programme that documents verified customer outcomes.\",qs:[\"The website immediately explains who the business helps and why it is credible.\",\"Real team, company and contact information is easy to find.\",\"Testimonials, reviews, case studies or results support important claims.\",\"Legal, privacy, cookie and business-identification information is complete and accessible.\",\"Design, writing, imagery and functionality feel consistent and professional.\"]},\r\n{key:\"conversion\",name:\"Calls to Action & Conversion\",icon:\"05\",desc:\"Clear offers, persuasive journeys, forms and conversion opportunities.\",strength:\"Your website consistently guides qualified visitors toward meaningful action.\",constraint:\"Visitors may understand the business but still leave because the next step is unclear or difficult.\",d30:\"Define one primary action for each priority page and remove competing distractions.\",d90:\"Improve forms, page hierarchy, offer clarity and conversion tracking.\",d12:\"Run structured conversion tests based on behaviour and commercial outcomes.\",qs:[\"Every priority page has one clear primary call to action.\",\"Calls to action explain what happens next and reduce perceived commitment.\",\"Forms request only information needed at that stage of the journey.\",\"Contact options match customer preferences, including phone, messaging or booking where appropriate.\",\"Thank-you pages and confirmations guide visitors into the next stage.\"]},\r\n{key:\"content\",name:\"Content & User Journey\",icon:\"06\",desc:\"Messaging clarity, information architecture, readability and decision support.\",strength:\"Your content helps visitors understand, compare and decide with confidence.\",constraint:\"Unclear or fragmented content may force visitors to work too hard to understand the offer.\",d30:\"Rewrite the highest-value page around customer problems, outcomes and a clear next step.\",d90:\"Map the full information journey and close priority content gaps.\",d12:\"Maintain a governed content system with ownership, review dates and performance measures.\",qs:[\"Homepage messaging clearly states the audience, problem, solution and value.\",\"Navigation reflects customer needs rather than internal company terminology.\",\"Service pages explain outcomes, process, suitability and next steps.\",\"Content is easy to scan using meaningful headings, concise paragraphs and helpful visuals.\",\"FAQs and resources answer important objections and support buying decisions.\"]},\r\n{key:\"analytics\",name:\"Analytics & Measurement\",icon:\"07\",desc:\"Reliable tracking, conversion events, reporting and evidence-led improvement.\",strength:\"Your website produces trusted evidence for marketing and commercial decisions.\",constraint:\"Without dependable tracking, investment decisions may rely on assumptions rather than outcomes.\",d30:\"Confirm analytics, consent and the most important conversion events are working correctly.\",d90:\"Build a simple dashboard linking traffic sources to enquiries and sales outcomes.\",d12:\"Use regular insight reviews and controlled experiments to improve performance.\",qs:[\"A current analytics platform is installed and collecting reliable data.\",\"Important actions such as forms, calls, bookings and downloads are tracked as conversions.\",\"Consent settings and tracking behaviour meet applicable privacy requirements.\",\"Traffic sources, landing pages and conversion rates are reviewed regularly.\",\"Website reporting connects to CRM, pipeline or revenue outcomes where possible.\"]},\r\n{key:\"security\",name:\"Security & Compliance\",icon:\"08\",desc:\"HTTPS, updates, backups, access, privacy and operational resilience.\",strength:\"Your website has appropriate controls for security, privacy and continuity.\",constraint:\"Security or compliance gaps may expose the business, customers and reputation to avoidable risk.\",d30:\"Verify HTTPS, backups, updates, administrator access and critical legal pages.\",d90:\"Implement a documented maintenance, recovery and access-control process.\",d12:\"Review security and privacy controls regularly as systems and regulations change.\",qs:[\"HTTPS is enforced across the entire website without mixed-content warnings.\",\"Core software, plugins, themes and dependencies are kept current.\",\"Backups are automated, protected and periodically tested for restoration.\",\"Administrator access uses least privilege, strong passwords and multi-factor authentication where available.\",\"Privacy, cookies, forms and data retention are configured consistently with legal obligations.\"]},\r\n{key:\"accessibility\",name:\"Accessibility & Inclusion\",icon:\"09\",desc:\"Keyboard access, contrast, semantics, alternatives and understandable interaction.\",strength:\"Your website supports a broader audience and demonstrates inclusive digital practice.\",constraint:\"Accessibility barriers may exclude potential customers and create legal or reputational risk.\",d30:\"Fix missing labels, alt text, keyboard blockers and contrast issues on priority pages.\",d90:\"Test templates against WCAG principles and document accessible content standards.\",d12:\"Include accessibility checks in every design, content and release workflow.\",qs:[\"Navigation and interactive controls can be used with a keyboard.\",\"Text and interface elements have sufficient colour contrast and readable sizing.\",\"Images have appropriate alternative text and decorative images are handled correctly.\",\"Headings, labels, landmarks and form errors are meaningful to assistive technology.\",\"Animation, video and dynamic content include appropriate controls or alternatives.\"]},\r\n{key:\"growth\",name:\"CRM, Automation & AI Readiness\",icon:\"10\",desc:\"Lead routing, integrations, personalisation and intelligent customer support.\",strength:\"Your website is positioned as a connected component of the wider business-growth system.\",constraint:\"Disconnected enquiries and manual follow-up may be limiting the commercial value of website traffic.\",d30:\"Map every website enquiry route and confirm ownership, response time and destination.\",d90:\"Connect forms, bookings and calls to CRM workflows with acknowledgements and task creation.\",d12:\"Introduce selective personalisation, AI assistance and optimisation using governed business data.\",qs:[\"Website enquiries enter a shared CRM or lead-management process automatically.\",\"Visitors receive immediate, accurate confirmation after important actions.\",\"Internal owners receive tasks, alerts and the information needed to respond quickly.\",\"Website content or journeys can be adapted for different audiences or intentions where valuable.\",\"AI chat, voice or assistance is considered only where it improves service with clear human oversight.\"]}\r\n];\r\nvar labels=[\"Not established\",\"Underperforming\",\"Established\",\"High Performing\",\"Optimised\"];\r\nvar descriptions=[\"This is largely absent or depends on individual effort.\",\"Some activity exists, but it is inconsistent or informal.\",\"A defined approach is used for most relevant situations.\",\"The approach is connected, measured and consistently managed.\",\"The approach is continuously improved using evidence and clear governance.\"];\r\nvar questions=[];categories.forEach(function(c){c.qs.forEach(function(q){questions.push({category:c.key,categoryName:c.name,text:q});});});\r\nvar storageKey=\"aleveWebsiteChecklistV1\",current=-1,answers=new Array(questions.length).fill(null);\r\nvar snapshotIds=[\"businessName\",\"industry\",\"employees\",\"yearsTrading\",\"turnover\",\"market\",\"growthGoal\"];\r\nvar framework=root.querySelector(\"#frameworkCards\");framework.innerHTML=categories.map(function(c){return '<article class=\"aleve-framework-card\"><div 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persist(){try{localStorage.setItem(storageKey,JSON.stringify({current:current,answers:answers,snapshot:snapshot(),actions:readActionPlan()}));}catch(e){}}\r\nfunction restore(){try{var saved=JSON.parse(localStorage.getItem(storageKey)||\"null\");if(!saved)return;if(Array.isArray(saved.answers)&&saved.answers.length===answers.length)answers=saved.answers;if(saved.snapshot){snapshotIds.forEach(function(id){if(saved.snapshot[id]!=null)root.querySelector(\"#\"+id).value=saved.snapshot[id];});}if(Number.isInteger(saved.current))current=saved.current;}catch(e){}}\r\nfunction renderQuestion(){snapshotStage.classList.toggle(\"is-active\",current===-1);questionStage.classList.toggle(\"is-active\",current>=0);if(current===-1){progressText.textContent=\"Website snapshot\";progressPercent.textContent=\"0% complete\";progressFill.style.width=\"0%\";prevBtn.disabled=true;nextBtn.disabled=false;nextBtn.textContent=\"Begin Checklist\";return;}var q=questions[current],category=categories.find(function(c){return c.key===q.category;});var selected=answers[current];questionStage.innerHTML='<p class=\"aleve-stage-label\">'+escapeHtml(category.name)+'<\/p><h2>'+escapeHtml(category.name)+'<\/h2><p class=\"aleve-stage-intro\">'+escapeHtml(category.desc)+'<\/p><article class=\"aleve-question-card\"><div class=\"aleve-question-number\">Check '+(current+1)+' of '+questions.length+'<\/div><h3>'+escapeHtml(q.text)+'<\/h3><div class=\"aleve-answer-grid\">'+labels.map(function(label,i){return '<button class=\"aleve-answer'+(selected===i?' is-selected':'')+'\" type=\"button\" data-value=\"'+i+'\"><span class=\"aleve-answer-dot\"><\/span><span><strong>'+label+'<\/strong><small>'+descriptions[i]+'<\/small><\/span><\/button>';}).join(\"\")+'<\/div><\/article>';var pct=Math.round(((current+1)\/questions.length)*100);progressText.textContent=category.name+\" \u2014 Check \"+(current%5+1)+\" of 5\";progressPercent.textContent=pct+\"% complete\";progressFill.style.width=pct+\"%\";prevBtn.disabled=false;nextBtn.disabled=selected===null;nextBtn.textContent=current===questions.length-1?\"Generate Website Report\":\"Next Question\";}\r\nquestionStage.addEventListener(\"click\",function(e){var btn=e.target.closest(\".aleve-answer\");if(!btn)return;answers[current]=Number(btn.getAttribute(\"data-value\"));renderQuestion();persist();});\r\nnextBtn.addEventListener(\"click\",function(){if(current===-1){current=0;renderQuestion();persist();root.querySelector(\"#assessmentApp\").scrollIntoView({behavior:\"smooth\",block:\"start\"});return;}if(answers[current]===null)return;if(current<questions.length-1){current++;renderQuestion();persist();root.querySelector(\"#assessmentApp\").scrollIntoView({behavior:\"smooth\",block:\"start\"});}else generateReport();});\r\nprevBtn.addEventListener(\"click\",function(){if(current>0){current--;}else{current=-1;}renderQuestion();persist();root.querySelector(\"#assessmentApp\").scrollIntoView({behavior:\"smooth\",block:\"start\"});});\r\nsnapshotIds.forEach(function(id){root.querySelector(\"#\"+id).addEventListener(\"input\",persist);root.querySelector(\"#\"+id).addEventListener(\"change\",persist);});\r\nfunction categoryScores(){return categories.map(function(c){var vals=questions.map(function(q,i){return q.category===c.key?answers[i]:null;}).filter(function(v){return v!==null;});var score=Math.round(vals.reduce(function(a,b){return a+b;},0)\/(vals.length*4)*100);return{category:c,score:score};});}\r\nfunction maturity(score){if(score<35)return{label:\"Critical Rebuild Required\",title:\"Fix the essential website foundations before investing in more traffic.\",text:\"Your website has material gaps that may be reducing trust, visibility and enquiries. Prioritise usability, technical reliability, clear messaging and dependable conversion tracking.\"};if(score<55)return{label:\"Underperforming\",title:\"Your website has useful elements, but inconsistent execution is restricting results.\",text:\"Some important website foundations exist, but gaps across mobile experience, conversion, SEO or measurement may still be causing lost opportunities.\"};if(score<70)return{label:\"Growth Capable\",title:\"Solid website foundations exist, with clear opportunities to improve conversion and integration.\",text:\"Your website is capable of supporting growth. The next stage is to strengthen priority pages, connect enquiries to CRM and use evidence to improve performance continuously.\"};if(score<85)return{label:\"High Performing\",title:\"Your website is well positioned to generate controlled, measurable growth.\",text:\"Most critical capabilities are established. Focus should shift toward conversion optimisation, stronger search performance, better automation and disciplined experimentation.\"};return{label:\"Website Growth Optimised\",title:\"Your website demonstrates advanced digital growth readiness.\",text:\"Performance, conversion and measurement appear highly mature. The priority is continuous testing, deeper personalisation and protecting speed, accessibility and trust as the website expands.\"};}\r\nfunction generateReport(){var scores=categoryScores(),overall=Math.round(scores.reduce(function(a,b){return a+b.score;},0)\/scores.length),m=maturity(overall),sorted=scores.slice().sort(function(a,b){return b.score-a.score;}),strengths=sorted.slice(0,3),priorities=sorted.slice(-3).reverse(),s=snapshot();root.querySelector(\"#reportTitle\").textContent=(s.businessName?s.businessName+\" \u2014 \":\"\")+\"Smart Website Performance Checklist Report\";root.querySelector(\"#reportDate\").textContent=\"Prepared \"+new Date().toLocaleDateString(\"en-GB\",{day:\"numeric\",month:\"long\",year:\"numeric\"});root.querySelector(\"#reportIndustry\").textContent=s.industry?s.industry:\"Website address not specified\";root.querySelector(\"#reportTeam\").textContent=s.employees?s.employees:\"Website platform not 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